About me

Hi, I’m Tui.

My life has taken me through adversity, high-performance sport, leadership, coaching, writing, and becoming a world champion. Each chapter has taught me something about strength — particularly the kind we find when life doesn’t go according to plan.

Those experiences now shape the work I do as an author, speaker and high-performance coach.

Through my books and speaking, I share what I’ve learned about resilience, identity, leadership and moving through change. Not from a place of having all the answers, but from knowing what it means to keep moving when the way forward isn’t always clear.

I believe where you begin does not have to determine where you end up. Sometimes progress is a big decision. Sometimes it’s simply taking the next step.

Forward is still forward.

Arohanui,
Tui x

Which Book Is for You?

Champions Are Made in the Dark
For anyone who needs reminding that where you begin does not have to determine where you end up. A story of adversity, resilience, identity, strength and becoming.

The Journey Forward
For anyone ready to go deeper. A guided journal that creates space to reflect on where you’ve been, what you’ve carried, what you’re ready to let go of, and where you want to go next.

90 Days Forward
For anyone ready to turn reflection into action. A 90-day daily practice designed to help you build clarity, move with purpose and keep taking the next step.

Not sure where to begin?
Start with Champions Are Made in the Dark. Then take your story into The Journey Forward and put it into practice with 90 Days Forward.

Read it. Work through it. Live it.

"Champions are made long before anyone is watching."